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Logo & identity

Brand

A brand is not the logo: it is everything a customer recognises before reading the name. We hand over a system that holds up on a shopfront, on a three-inch screen and on a two-centimetre sticker.

Businesses opening up, shifting position, or carrying a logo made once and never revisited.

Timeline

Logo & identity

5–12

working days, on a six-week scale

What it covers

  • Three different directions, not three variations of one idea
  • The mark in horizontal, vertical, monochrome and reversed versions
  • A colour palette with codes for screen and for print
  • Licensed typefaces, the licence held in your name
  • Usage rules: clear space, what not to do, applied examples
  • Files ready for signage, social, packaging and documents
  1. 01

    Brief and goals

  2. 02

    Structure and copy

  3. 03

    Design

  4. 04

    Development

  5. 05

    Testing and launch

Got a project in mind?

One hour on a call and you know timeline, scope and price. No commitment.