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Notes

What we learn on the job, written for the person who has to decide: what a website really costs, when an app is warranted, why a project stalls.

BudgetJun 18, 2026· 5 min read

What a website really costs, and why nobody tells you

The price of a website is not a number, it is a range that turns on three things. Here they are, and how to narrow it before you ask for a quote.

ProductMay 27, 2026· 4 min read

When you need an app, and when a fast site will do

An app costs three to five times a website and has to be maintained forever. There are three cases where it pays off. Outside them, almost never.

ProcessApr 9, 2026· 4 min read

Projects do not stall on design. They stall on copy.

The average delay on a website does not come from development: it comes from the two weeks spent waiting on content. Changing the order of the stages removes it.

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